---
title: Why we started Ugenie...
description: In 2016, the noise on digital channels was becoming increasingly loud (and it still is getting louder by the second). This makes it harder for smaller businesses to reach their target audiences effectively. If you are a coach, service provider, professional body or if you run a business network, you have a lot of content to share with your customers, so you will understand this issue. Using tools like Facebook, Slack or Whatsapp is not ideal to share curated content without being distracted with
image: https://ugenie.io/hubfs/Imported_Blog_Media/file-Jul-14-2022-02-27-06-35-PM.jpg
---
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More results
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- **Features**
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- [Management](https://ugenie.io/membership-management-software)
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- [Education](https://ugenie.io/member-learning-management-system)
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- [Associations](https://ugenie.io/association-management-software)
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- [Coliving](https://ugenie.io/coliving)
- [Hospitality](https://ugenie.io/hospitality-software)
- [Non-profits](https://ugenie.io/non-profit-membership-software)
- [Professional Memberships](https://ugenie.io/corporate-membership-management)
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- [Resources](https://ugenie.io/blog)
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[Book a Demo](https://meetings.hubspot.com/ugenie-mt/ugenie-product-demo)
# Why we started Ugenie...
by [Ugenie](https://ugenie.io/blog/author/ugenie)
2 min read
January 20, 2022
In 2016, the noise on digital channels was becoming increasingly loud (and it still is getting louder by the second). This makes it harder for smaller businesses to reach their target audiences effectively. If you are a coach, service provider, professional body or if you run a business network, you have a lot of content to share with your customers, so you will understand this issue.
Using tools like Facebook, Slack or Whatsapp is not ideal to share curated content without being distracted with the "noise" on social media. You also face great limitations such as uncertainty due to algorithm and policy changes or lack of visibility, your customers just don't see your curated content.
So my husband and I, burdened by this problem, decided to create a ready-made mobile platform which can provide smaller businesses an easy way to target personalised content to customers or employees via a tailored, private and branded mobile solution.
We pulled a team together, did our research and built the platform from the ground.
So Ugenie was born.
I'm a non-tech chick, but I’m proudly leading a tech company because my desire is to help business owner like you, thrive and grow by providing an effective way to access their audience, with the resources they need.
We are not just a tech platform, we also provide digital consultancy to help your business grow and expand with a sound strategy that enables the technology you use to work for you with great results.
Since launching, we’ve seen businesses small and big, use our platform to expand their services, get more visibility, offer new products, transform their event experience and manage their community effectively.
So this is our story...
And we’d love to hear yours.
If you'd like to talk to us about how we can help you accelerate your growth through a proven strategy and with the technology that will help you skyrocket your income then click [here](https://meetings.hubspot.com/susan-kabani?uuid=4f72594f-67d6-46ac-90a4-88b974bb29a8) and book a time to speak with a member of our team. We'd love to talk to you and see if we can help you!
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Previous story
[← Why Aren’t People Joining Your New Community Platform?](https://ugenie.io/blog/why-aren-t-people-joining-your-new-community-platform)
Next story
[Building The Funnel For Your Membership Community →](https://ugenie.io/blog/building-the-funnel-for-your-membership-community)
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#### Why we started Ugenie...
January 20, 2021 2 min read
[How to Create a Marketplace Post | Ugenie | uHubs: Leader Guide](https://ugenie.io/blog/how-to-create-a-marketplace-post)
[Leader Guide](https://ugenie.io/blog/tag/leader-guide)
#### How to Create a Marketplace Post | Ugenie | uHubs: Leader Guide
October 14, 2021 3 min read
[Share a Content Calendar With Your Members | Ugenie | Community Tips](https://ugenie.io/blog/share-a-content-calendar-with-your-members)
[Community Tips](https://ugenie.io/blog/tag/community-tips)
#### Share a Content Calendar With Your Members | Ugenie | Community Tips
October 18, 2021 1 min read
[](https://ugenie.io)
#### Hassle-free community management
Use Cases
- [Associations & chambers](https://ugenie.io/association-management-software)
- [Co-living](https://ugenie.io/coliving)
- [Hospitality](https://ugenie.io/hospitality-software)
- [Coaching & Training](https://ugenie.io/coaching)
- [Non-profits & Charities](https://ugenie.io/non-profit-membership-software)
Features
- [Acquisition](https://ugenie.io/membership-acquisition)
- [Management](https://ugenie.io/membership-management-software)
- [Engagement](https://ugenie.io/membership-engagement-software)
- [Education](https://ugenie.io/member-learning-management-system)
- [Monetisation](https://ugenie.io/member-monetisation)
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