Provide 'Pause Subscription' For Flexibility | Ugenie | Community Tips

Regarding the general point of flexibility, giving your members a range of subscription options may boost retention rates. The ‘Pause Subscription’ feature is a voluntary churn prevention tool used by many membership and subscription businesses.

The feature lets users delay automatic charges for a period of time, such as 30, 60, or 90 days. Here are a few reasons why a member may want to pause their subscription:

• Financial difficulties, or targets to increase savings

• Exploration of other subscription services

• Potential seasonality of your M&S offering

By creating a survey alongside the pause option, you may be able to collect valuable insights about your industry, as well as your target clientele.

Note, that if a member pauses their subscription, they have not completely cancelled! Cancellation is guaranteed churn, whereas pausing may be a market research opportunity. Overall, convenience is a key pillar of user experience!

If you are a community leader, or in the business of community, try a Ugenie hub, for free, for 45 days.