As mentioned in our previous article, it's essential to look back at the end of the year to see what worked for your membership platform and what didn't. Upon reflecting, reformations are inevitable, so why not create New Year community goals based upon them?
If you're anything like us, you're bombarded with tasks to complete before January 1st, so maybe setting goals isn't your top priority right now. Hopefully, with a few examples and a little inspiration, we can drive your 2022 objectives.
1) Increase Brand Awareness
A whopping 90% of customers purchase from brands they follow on social media, thus cementing the importance of brand awareness in the modern world. As humans, we're inclined to buy products and/or services from trustworthy sources, and an active social media feed could be the key to just that.
Think about it, would you rather invest in a company that’s demonstrated authenticity through connecting with their community or one that’s left their social feeds inactive and neglected their following?
So to build rapport in the new year, aim to create shareable content, such as infographics, while simultaneously engaging with similar posts to your own. Maintaining a social media presence will secure a dedicated following, and networking will allow a support system to advocate for you.
Did you know less than 1 in 5 people (18%) have a proper time management system?
Imagine a friendship group of 5; how frustrating must it be to be the only one consistently on time?
Now picture a scenario where you're developing a system to help your community members. Poor time management isn’t the image you want to portray.
But not to worry, with 29 time-management templates, you’re sure to get back on track! Use them wisely and watch your task management skills transform in the year to come.
3) Identify Loyal Members
Sometimes, even the best of our intentions can be diminished by hectic schedules. Because of this, loyal members get forgotten and left behind. Think about how many messages you've delayed responding to because a prospective member has requested a demo.
Although reaching new people and widening your audience is great, loyal members’ value is essential to growing a successful business. With longstanding members, you can assign important roles within the community, such as the responsibility of some tasks. This will allow more time to focus on new projects, thus heightening achievements and fast-tracking success.
After all, as Growth Zone states, organisations whose members recognise their value proposition reported higher renewal rates than those whose members don’t recognise the value proposition.
4) Establish Relevant Social Media KPIs
Without insulting your intelligence, KPIs are key performance indicators, or to put it simply, a quantifiable measure of performance over time for a specific objective.
Setting relevant KPIs is essential for keeping track of social media metrics in a way that shifts focus to what's directly necessary for success. They're also vital for demonstrating ROI, or in other words, the amount of value generated by your investments in social media.
You see, social media is a great tool, but only if you use it correctly. An Instagram account without regularly monitored KPIs is essentially useless! You should use your presence to track data such as brand mentions and organic reach.