Your members or subscribers probably have a bunch of queries about the service you offer. Though it may appear more efficient, solely relying on an FAQs section, is a mistake. Groove HQ referred to a survey by Genesys, from a few years ago. Genesys asked more than 9,000 consumers about what mattered most to them when doing business. 40% of them said “better human service”.
“Human” service doesn't involve politely posting a company manual. It’s far from treating your members like digits. Actually, it’s about going the extra mile.
Each member must feel as if the business and community that they’re a part of, are human.
As a community leader, ensure your members or subscribers have personal points of contact that go beyond info@.com, to offer reassurance on their woes and queries.
Look after and care for those members, as they are your business’s biggest contributors!
If you are a community leader, or in the business of community, try a Ugenie hub, for free, for 45 days.