7 Steps to Starting a Life Coaching Business

5 min read
July 14, 2023

Are you passionate about helping others unlock their potential, overcome obstacles and achieve their goals? Perhaps you’ve lived and experienced things that you’re well-placed to help others with. Starting a life coaching business allows you to make a profound impact on people's lives while pursuing a fulfilling career.

In this guide, we'll take you through the step-by-step process of setting a thriving life coaching business, leveraging the powerful tools and features provided by Ugenie, the ultimate membership management software. Let's begin!

1. Define Your Life Coaching Niche

To establish yourself as an expert in the life coaching field, it's crucial to define your niche. Reflect on your strengths, experiences and areas of expertise. Determine the specific segment of clients you want to serve, such as careers, personal growth, relationships, wellness or leadership development.

Identifying your niche helps you target the correct demographic and tailor your life coaching programs effectively.

Research your target market to understand their needs, preferences and challenges. This will allow you to develop specialised life coaching programs that address their unique hurdles and provide tailored solutions.

Conduct market analysis to identify competitors in your niche. Differentiate yourself by highlighting your unique approach, qualifications and success stories. This would be a good time to think of your unique selling point (USP). Ask yourself, what makes your life coaching business different?

2. Build Your Life Coaching Brand Identity

Craft a compelling brand identity that aligns with your life coaching approach and resonates with your target audience. Develop a professional website that showcases your expertise, shares client success stories and offers valuable resources. If you need some inspiration, take a look at these 20 great coaching websites.

Take advantage of Ugenie's customisable templates to create an engaging online presence. Design a captivating logo and establish consistent branding across your website, social media profiles and marketing materials.

Clearly communicate your life coaching philosophy, values and mission on your website to attract clients who resonate with your approach. You can use Ugenie's white label feature to have your own branded app, ensuring it reflects your unique brand identity and provides a seamless user experience.

Another way to build your brand identity is to showcase client testimonials and success stories. This helps you build credibility and establish trust with potential clients.


3. Create Membership Programs

Design membership programs that cater to the needs of your clients. Ugenie's versatile membership management tools empower you to offer tiered coaching packages, exclusive content, group coaching sessions and ongoing support.

Structure your life coaching programs based on duration, frequency of sessions, access to resources and personalised guidance. Define pricing strategies that reflect the value you provide while ensuring sustainable profitability. Read our blog on membership pricing if you are struggling to figure out the prices you want to charge.

Additionally, develop clear and transparent pricing plans that align with the level of support and resources offered in each membership tier. Also consider offering flexible payment options, such as monthly or quarterly subscriptions, to accommodate different budget preferences.

You can use Ugenie's membership management features to automate payment processing, track membership renewals and provide personalised content access to each member.

4. Streamline Client Onboarding

Simplify the client onboarding process to create a seamless experience from the initial inquiry to the start of coaching sessions. Ugenie's user-friendly features can help you set up online registration forms, automate payment processing and securely store client information.

You need to establish the channels you wish to provide your welcome packages to ensure clients feel supported and informed throughout their journey. We suggest going above and beyond to welcome your new clients - first impressions are so important!

Strat by creating a user-friendly online registration form that captures essential client information, including goals, challenges and preferred communication methods.

After this, set up automated emails to send welcome messages, session reminders and relevant resources to clients.

Don’t forget to provide a welcome package that includes your mission, an overview of your coaching process, session schedules and any necessary intake forms or assessments.

5. Cultivate Engaging Community

Leverage Ugenie's community-centric features to encourage engagement and connection among your clients. Create private discussion forums, offer virtual networking opportunities and facilitate meaningful interactions.

Encourage clients to share their progress, insights and challenges, creating a supportive environment. Building a thriving life coaching community within your membership enhances client satisfaction, retention and referral potential.

Online platforms enable you to create private online forums or discussion groups where clients can connect, share experiences and support each other.

Another great tip is to host virtual networking events that facilitate collaboration and knowledge sharing among your clients.

Also, it’s well worth engaging with your community regularly by sharing valuable content, hosting live Q&A sessions and offering ongoing support and encouragement.

6. Deliver High-Quality Life Coaching

Deliver transformative life coaching experiences by using Ugenie's integrated tools. Utilise video conferencing capabilities for virtual coaching sessions, conduct progress assessments and provide personalised feedback.

Ugenie's resource library allows you to share educational materials, exercises and tools that supplement your coaching process. Continuously sharpen your coaching skills through professional development and staying up-to-date with industry trends.

Additionally, use Ugenie's video conferencing feature to conduct virtual coaching sessions with clients located anywhere in the world, ensuring flexibility and convenience.

Be mindful to regularly assess client progress and provide personalised feedback to ensure they stay motivated and on track towards their goals.

Curating a resource library within Ugenie is also a good idea, so you can offer a collection of helpful articles, worksheets and tools to support your clients' development between life coaching sessions.

7. Track Progress and Measure Success

Monitor client progress and measure the impact of your coaching programs using Ugenie's comprehensive analytics and reporting tools. Track attendance, engagement and client feedback to gain insights into the effectiveness of your life coaching methods.

Celebrate client achievements with gamification and use success stories to showcase your expertise, building credibility and attracting new clients. Utilise Ugenie's analytics dashboard to track attendance rates, member engagement and member feedback on your coaching programs.

Online platforms make it easy to collect client testimonials and success stories. Using these will help you showcase the results achieved through your coaching, highlighting the value you bring to clients.

Not only that, but it’ll give you the insight you need to regularly evaluate and iterate your coaching strategies based on feedback and data to continuously improve the effectiveness of your programs.


Setting up a thriving life coaching business requires careful planning, strategic execution and using a combination of the right tools. However, with Ugenie's membership management software, it’s much easier to streamline operations, engage with clients and focus on what you do best: empowering individuals to achieve their goals and live fulfilling lives.

Embrace this transformative journey and unlock the potential to build a thriving life coaching business that makes a lasting impact. Start your journey with Ugenie and book a demo today!

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