Now is the time to take to your social media platforms and raise awareness for your new community!
Focus your content on the launch by posting behind the scenes clips to your Facebook and Instagram stories. Show your audience the work that went into creating the perfect space for them. The highs, the lows, the late nights and the early mornings. Give them an insight into what you’ve been doing to build anticipation to see the finished product.
💡 Top Tip:Start posting behind the scenes content weeks in advance of your launch to build maximum suspense and exposure. It will also feel to your audience that they’ve been on this journey with you, thus resulting in a higher demand for your membership community.
You could also have guest speakers who were involved in the process take over your social media accounts for a few hours during a week to talk about the launch and allow audience participation.
Having someone promote your membership community that isn’t you yourself will build an appetite for your platform. Humans have an innate curiosity and impatience when they think they’re missing out, hearing different people promote your community will fuel their eagerness to join.
But don’t forget to make sure you still have content left to post on your new membership platform, consider these points from The Membership Guys.
Offer Opportunities For Exclusive Access
We don’t expect you to have your members under a spell of “when I say membership, you say community”, but allow opportunities for prospective members to take part. For example, a small competition with a chance of having the first look at your new platform would be a great way to build up their interest, and in turn, they’ll be more likely to subscribe to your community on launch day.
There could be a winner per day in the one-week countdown to launch day.
But don’t stop there! You want to be doing everything you can up until the last second to encourage your followers to become members.
Build demand for your membership community, it’s new, it’s exciting, use it to your advantage.
People are going to want to be part of this new journey, but some may be sceptical about paying a fee. Consider giving the first 20 members to join a special package or exclusive benefits for the first week.
It’s Time To Launch
The good news is you’re now ready to launch your membership community!