Whilst exploring the various benefits and drawbacks of the membership business model, we concluded that the choice to start such a business should be carefully measured.
Suppose you do wish to launch one. Coupling your launch strategy with ‘behind-the-scenes’ content is an excellent way to hit the ground running and make an impact from the get-go.
Creates an ‘official’ feel for your existing or prospective members
Highlights a culture of openness, which leads to relationships based on trust
Humanises your membership brand, especially if video content is deployed
Promotes the essence of your membership business’s culture and values
Ensures members are informed about company updates, events or information
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