--- title: Post 'Behind-The-Scenes' Content Prior to Business Launch | Ugenie | Community Tips description: Whilst exploring the various benefits and drawbacks of the membership business model, we concluded that the choice to start such a business should be carefully measured. Suppose you do wish to launch one. Coupling your launch strategy with ‘behind-the-scenes’ content is an excellent way to hit the ground running and make an impact from the get-go! image: https://ugenie.io/hubfs/Imported_Blog_Media/file-Jul-14-2022-02-25-41-62-PM.png --- - [info@ugenie.io](mailto:info@ugenie.io) - [Become a Partner](https://lp.ugenie.io/partners) - [Contact](https://ugenie.io/contact) - [Login](https://ugenie.io/login) [![Ugenie Blue Logo](https://ugenie.io/hubfs/37910-Ugenie-1000x1000-PP-1.01-01.svg "Ugenie Blue Logo")](https://ugenie.io/) [![37910-Ugenie-1000x1000-PP-1.01-01](https://ugenie.io/hubfs/37910-Ugenie-1000x1000-PP-1.01-01.svg "37910-Ugenie-1000x1000-PP-1.01-01")](https://ugenie.io/) [![37910-Ugenie-1000x1000-PP-1.01-01](https://ugenie.io/hubfs/37910-Ugenie-1000x1000-PP-1.01-01.svg "37910-Ugenie-1000x1000-PP-1.01-01")](https://ugenie.io/) - Product - **Features** - [Acquisition](https://ugenie.io/membership-acquisition) - [Management](https://ugenie.io/membership-management-software) - [Engagement](https://ugenie.io/membership-engagement-software) - [Education](https://ugenie.io/member-learning-management-system) - [Monetisation](https://ugenie.io/member-monetisation) - Solution - [Associations](https://ugenie.io/association-management-software) - [Coaches](https://ugenie.io/coaching) - [Coliving](https://ugenie.io/coliving) - [Hospitality](https://ugenie.io/hospitality-software) - [Non-profits](https://ugenie.io/non-profit-membership-software) - [Professional Memberships](https://ugenie.io/corporate-membership-management) - [Success](https://ugenie.io/success) - [Resources](https://ugenie.io/blog) [Book a Demo](https://meetings.hubspot.com/ugenie-mt/ugenie-product-demo) [Book a Demo](https://meetings.hubspot.com/susan-kabani?uuid=4f72594f-67d6-46ac-90a4-88b974bb29a8) [Book a Demo](https://meetings.hubspot.com/ugenie-mt/ugenie-product-demo) More results - Product - **Features** - [Acquisition](https://ugenie.io/membership-acquisition) - [Management](https://ugenie.io/membership-management-software) - [Engagement](https://ugenie.io/membership-engagement-software) - [Education](https://ugenie.io/member-learning-management-system) - [Monetisation](https://ugenie.io/member-monetisation) - Solution - [Associations](https://ugenie.io/association-management-software) - [Coaches](https://ugenie.io/coaching) - [Coliving](https://ugenie.io/coliving) - [Hospitality](https://ugenie.io/hospitality-software) - [Non-profits](https://ugenie.io/non-profit-membership-software) - [Professional Memberships](https://ugenie.io/corporate-membership-management) - [Success](https://ugenie.io/success) - [Resources](https://ugenie.io/blog) - [Login](https://ugenie.io/login) [Book a Demo](https://meetings.hubspot.com/ugenie-mt/ugenie-product-demo) [Community Tips](https://ugenie.io/blog/tag/community-tips) # Post 'Behind-The-Scenes' Content Prior to Business Launch | Ugenie | Community Tips by [Ugenie](https://ugenie.io/blog/author/ugenie) 1 min read November 15, 2021           Whilst exploring the various [benefits and drawbacks of the membership business model](https://www.ugenie.io/post/the-benefits-and-drawbacks-of-a-membership-business-model), we concluded that the choice to start such a business should be carefully measured.       Suppose you do wish to launch one. Coupling your [launch strategy](https://docs.google.com/document/d/1wdAELLuvdwZnEbkOxTbn1jO-Rb3lK_L6/edit) with[‘behind-the-scenes’ content](https://docs.google.com/document/d/1wdAELLuvdwZnEbkOxTbn1jO-Rb3lK_L6/edit) is an excellent way to hit the ground running and make an impact from the get-go.       ![](https://ugenie.io/hs-fs/hubfs/Imported_Blog_Media/c47405_3075d73d29c54e728d5e971f69a93652~mv2.png?width=1410&height=1089&name=c47405_3075d73d29c54e728d5e971f69a93652~mv2.png)         ### **Benefits of ‘Behind-The-Scenes’ Content**   - Creates an **‘official’ feel** for your existing or prospective members - Highlights a **culture of openness**, which leads to relationships based on trust - **Humanises** your membership brand, especially if video content is deployed - Promotes the essence of your membership business’s **culture and values** - Ensures members are **informed about company** updates, events or information         If you are a community leader, or in the business of community, [book a demo today](https://meetings.hubspot.com/susan-kabani?uuid=4f72594f-67d6-46ac-90a4-88b974bb29a8).     ![Describe your image](https://f.hubspotusercontent20.net/hub/273774/hubfs/act3/images/sample-ctaact3v9.png?width=534&height=632&name=sample-ctaact3v9.png) #### Share this [Share on Twitter](https://twitter.com/share?url=https://ugenie.io/blog/post-behind-the-scenes-content-prior-to-business-launch&text=Post%20'Behind-The-Scenes'%20Content%20Prior%20to%20Business%20Launch%20|%20Ugenie%20|%20Community%20Tips) [Share on Facebook](https://www.facebook.com/sharer/sharer.php?u=https://ugenie.io/blog/post-behind-the-scenes-content-prior-to-business-launch&t=Post%20'Behind-The-Scenes'%20Content%20Prior%20to%20Business%20Launch%20|%20Ugenie%20|%20Community%20Tips) [Share on LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https://ugenie.io/blog/post-behind-the-scenes-content-prior-to-business-launch&t=Post%20'Behind-The-Scenes'%20Content%20Prior%20to%20Business%20Launch%20|%20Ugenie%20|%20Community%20Tips) Previous story [← Rethink Facebook Marketing. Organic Reach Is Declining | Ugenie | Community Tips](https://ugenie.io/blog/rethink-facebook-marketing-organic-reach-is-declining) Next story [Community Migration Checklist - Template | Ugenie | Templates →](https://ugenie.io/blog/community-migration-checklist-template) ### You May Also Like These Related Stories [Ensure Your Business Is Compliant With GDPR | Ugenie | Community Tips](https://ugenie.io/blog/ensure-your-business-is-compliant-with-gdpr) ![](https://ugenie.io/hubfs/Imported_Blog_Media/file-Jul-14-2022-02-24-13-38-PM.png) [Community Tips](https://ugenie.io/blog/tag/community-tips) #### Ensure Your Business Is Compliant With GDPR | Ugenie | Community Tips September 6, 2021 1 min read [Write Content in Your Brand's Tone and Voice | Ugenie | Community Tips](https://ugenie.io/blog/write-content-in-your-brand-s-tone-and-voice) ![](https://ugenie.io/hubfs/Imported_Blog_Media/file-Jul-14-2022-02-26-12-58-PM.png) [Community Tips](https://ugenie.io/blog/tag/community-tips) #### Write Content in Your Brand's Tone and Voice | Ugenie | Community Tips November 1, 2021 1 min read [Start Your Membership Business With Lower Prices | Ugenie | Community Tips](https://ugenie.io/blog/start-your-membership-business-with-lower-prices) ![](https://ugenie.io/hubfs/Imported_Blog_Media/file-Jul-14-2022-02-31-50-42-PM.png) [Community Tips](https://ugenie.io/blog/tag/community-tips) #### Start Your Membership Business With Lower Prices | Ugenie | Community Tips November 22, 2021 1 min read [![37910-Ugenie-1000x1000-PP-1.01-01](https://ugenie.io/hubfs/37910-Ugenie-1000x1000-PP-1.01-01.svg "37910-Ugenie-1000x1000-PP-1.01-01")](https://ugenie.io) #### Hassle-free community management Use Cases - [Associations & chambers](https://ugenie.io/association-management-software) - [Co-living](https://ugenie.io/coliving) - [Hospitality](https://ugenie.io/hospitality-software) - [Coaching & Training](https://ugenie.io/coaching) - [Non-profits & Charities](https://ugenie.io/non-profit-membership-software) Features - [Acquisition](https://ugenie.io/membership-acquisition) - [Management](https://ugenie.io/membership-management-software) - [Engagement](https://ugenie.io/membership-engagement-software) - [Education](https://ugenie.io/member-learning-management-system) - [Monetisation](https://ugenie.io/member-monetisation) Company - [In the press](https://ugenie.io/in-the-press) - [Privacy Policy](https://ugenie.io/privacy-policy) - [Become a Partner](https://lp.ugenie.io/partners) Copyright © 2025 Ugenie Ltd ![](https://secure.leadforensics.com/265715.png) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Ugenie", "url" : "https://ugenie.io/blog/author/ugenie" }, "dateModified" : "2025-02-26T19:34:59.376Z", "datePublished" : "2021-11-15T00:00:00.000Z", "headline" : "Post 'Behind-The-Scenes' Content Prior to Business Launch | Ugenie | Community Tips", "image" : [ "https://ugenie.io/hubfs/Imported_Blog_Media/file-Jul-14-2022-02-25-41-62-PM.png" ], "mainEntityOfPage" : { "@id" : "https://ugenie.io/blog/post-behind-the-scenes-content-prior-to-business-launch", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://ugenie.io/hubfs/37910-Ugenie-1000x1000-PP-1.01-01.svg" } } } ```