Post 'Behind-The-Scenes' Content Prior to Business Launch | Ugenie | Community Tips

Whilst exploring the various benefits and drawbacks of the membership business model, we concluded that the choice to start such a business should be carefully measured.

Suppose you do wish to launch one. Coupling your launch strategy with ‘behind-the-scenes’ content is an excellent way to hit the ground running and make an impact from the get-go.

Benefits of ‘Behind-The-Scenes’ Content

• Creates an ‘official’ feel for your existing or prospective members

• Highlights a culture of openness, which leads to relationships based on trust

• Humanises your membership brand, especially if video content is deployed

• Promotes the essence of your membership business’s culture and values

• Ensures members are informed about company updates, events or information

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