Whilst exploring the various benefits and drawbacks of the membership business model, we concluded that the choice to start such a business should be carefully measured.
Suppose you do wish to launch one. Coupling your launch strategy with ‘behind-the-scenes’ content is an excellent way to hit the ground running and make an impact from the get-go.
Benefits of ‘Behind-The-Scenes’ Content
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Creates an ‘official’ feel for your existing or prospective members
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Highlights a culture of openness, which leads to relationships based on trust
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Humanises your membership brand, especially if video content is deployed
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Promotes the essence of your membership business’s culture and values
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Ensures members are informed about company updates, events or information
If you are a community leader, or in the business of community, book a demo today.
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