In Community 2.0: Reasons Why Membership Business Owners Are Abandoning Facebook Groups, we mentioned that organic reach on Facebook started to decline in 2014.
A user’s lack of activity could be partly to blame for reports of low reach. But, at the time, Brian Boland highlighted that Facebook manages more advertising content than it once used to.
There’s information overload! Businesses, including those in the membership industry, are suffering as a result. In 2021, Facebook’s organic reach stood at a meagre 5.2%. Therefore, it’s important to rethink Facebook entirely, especially if you have continually revisited your content strategy and chucked money at paid advertisements. Moving to Community 2.0 via an online community platform may be more suitable instead. Many platform providers can guarantee a dedicated hub with less noise and greater focus.
If you are a community leader, or in the business of community, try a Ugenie hub, for free, for 14 days:https://www.ugenie.io/trial
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Using Facebook Alongside an Online Community Platform
