Word-of-mouth is a successful approach for many membership businesses. It occurs through referral programmes, where customers act as brand ambassadors to 'spread the word'.
According to HubSpot, customer referrals are of high value as they cost little to attain in terms of customer lifetime value (LTV) plus the cost of customer acquisition (CAC).
As they are essential, we have developed a form to help you manage referrals from existing members of your membership business.
Download Now: Ugenie’s Community Member Referral Form
Ugenie - Community Member Referral Form (Template)
.pdf
Download PDF • 67KB
Details of Referred Individual or Business
When using this resource to collect data on prospective members, don't forget the basics! These include their names, businesses, email addresses, phone numbers and addresses. Why Are You Referring This Individual or Business? Ensure your referrals are of high quality by asking members for their reasons for referring.
How Likely Is It That the Individual or Business Will Join?
Prioritise your referral follow-up by focusing on those who are most likely to join.
Details of Referee
When using this resource to collect data on members, don't forget the basics! These include their names, businesses, email addresses, phone numbers and addresses. Rewards Include a tiered rewards system to incentivise your members to refer.
Download Now: Ugenie’s Community Member Referral Form
Ugenie - Community Member Referral Form (Template)
.pdf
Download PDF • 67KB
If you are a community leader, or in the business of community, try a Ugenie hub, for free, for 45 days.