Offer Discounts to Long-Term & Loyal Members | Ugenie | Community Tips

Through a loyalty programme, in the form of discounts, you may be able to incentivise your members to continue their membership.

According to Annex Cloud, a specialist provider of customer loyalty solutions, “putting customer preferences at the heart of marketing efforts” will mean they will feel good about purchasing from your business.

That’ll give you a competitive edge.

 

Benefits of a Member Loyalty Scheme

1. Member Retention Your members may feel valued if they receive a discount as a reward. 2. Member Data You’ll gauge analytics associated with the reward, as well as your members’ preferences.

3. Member Communication

You can tie the reward with a survey, to help members express their opinions.

If you’re convinced by these benefits, do consider the length of time that you’re able to promote a loyalty scheme, and classify which of your members would qualify!

If you are a community leader, or in the business of community, book a demo today