WordStream found that viewers retain 95% of a message when consumed in video format, compared to 10% when read in text format.
This implies that video may spice up elements of your email marketing and direct messaging, to make them way more impactful.
The statistics are quite understandable. When viewing a video, you’re able to witness the emotion and charisma in a person. Also, it can be made fun!
So, when communicating with your members or subscribers, via traditional messaging channels, email, or on your online community platform, have a go with video!
Vidyard and ScreenRec are two completely free and wonderful screen recording tools that are commonly used to embed video messaging in email.
Also, imagine if, on occasion, each video was personalised to each of your members.
“Wow. They used their precious time to directly talk to me,” they may say.
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