Treat Memberships as 'Marathons', Not 'Sprints' | Ugenie | Community Tips

1 min read
July 26, 2021

The ‘marathon versus sprint’ analogy is the ‘The Tortoise and the Hare’ of the business world. It’s certainly relevant for the general idea of entrepreneurship too!

It’s brilliant that leaders are passionate about their membership-based businesses. But, with passion comes the pressure to create an instantly thriving community.

It takes time!

How to Form a Long-Term View of Your Membership Business

  • Quantifying the long-term value that your member receives from your community

  • Setting realistic expectations for your community’s growth

  • Prioritising steady growth in membership, over unsustainable bursts

Below, is a link to Richard Millington’s insightful article on the science behind growing a successful online community.

He advises you to check that your community is growing at the speed that’s right for you. That speed is inherently different between communities.

Be stubborn with stamina!

If you are a community leader, or in the business of community, try a Ugenie hub, for free, for 45 days.

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