Maintain Brand Consistency Online | Ugenie | Community Tips

1 min read
August 30, 2021

‘Brand consistency’ is the alignment of a business’s distribution of messages, with its core values and identity. Every business needs brand cohesion across its marketing channels.

Why Brand Consistency Matters for Your Membership Business

  • Your brand will be more memorable and recognisable

  • It will lead to your target audience trusting you, and your messaging

  • Your business will benefit from greater awareness

How to Improve Brand Consistency Online

  • Renew your company’s mission, vision, and value statements

  • Develop your brand guidelines, to align with the above statements

  • Seek inspiration from highly regarded brands, and gauge their methods

  • Unite all visual elements of your brand, on each channel

  • Ensure your logo is stamped on each of your content assets

  • Conduct a monthly or yearly brand audit, for detailed consistency

We’ve developed the option for community leaders on uHubs to customise their hub’s branding, partly because we know how important brand consistency is!

If you are a community leader, or in the business of community, try a Ugenie hub, for free, for 14 days:

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