Email automation sequences or workflows are predefined emails that a business sends to its customers or prospects to trigger particular actions.
This approach, commonly delivered via email marketing tools such as MailChimp, Mailerlite and HubSpot, can carry a range of benefits for your membership business.
Personalised rapport with prospective members
Nurturing leads by using emails as points in a purchasing journey
Increasing brand awareness via conversations
Saving time to focus on other tasks of higher priority
Segmenting mailing list to target members with better communication
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