Consider Automated Email Sequences for Follow Up | Ugenie | Community Tips

Email automation sequences or workflows are predefined emails that a business sends to its customers or prospects to trigger particular actions.

This approach, commonly delivered via email marketing tools such as MailChimp, Mailerlite and HubSpot, can carry a range of benefits for your membership business.

Benefits of Email Automation Sequences

• Personalised rapport with prospective members

• Nurturing leads by using emails as points in a purchasing journey

• Increasing brand awareness via conversations

• Saving time to focus on other tasks of higher priority

• Segmenting mailing list to target members with better communication

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