--- title: Consider Automated Email Sequences for Follow Up | Ugenie | Community Tips description: Email automation sequences or workflows are predefined emails that a business sends to its customers or prospects to trigger particular actions. This approach, commonly delivered via email marketing tools such as MailChimp, Mailerlite and HubSpot, can carry a range of benefits for your membership business! image: https://ugenie.io/hubfs/Imported_Blog_Media/file-Jul-14-2022-02-31-40-66-PM.png --- - [info@ugenie.io](mailto:info@ugenie.io) - [Become a Partner](https://lp.ugenie.io/partners) - [Contact](https://ugenie.io/contact) - [Login](https://ugenie.io/login) [![Ugenie Blue Logo](https://ugenie.io/hubfs/37910-Ugenie-1000x1000-PP-1.01-01.svg "Ugenie Blue Logo")](https://ugenie.io/) [![37910-Ugenie-1000x1000-PP-1.01-01](https://ugenie.io/hubfs/37910-Ugenie-1000x1000-PP-1.01-01.svg "37910-Ugenie-1000x1000-PP-1.01-01")](https://ugenie.io/) [![37910-Ugenie-1000x1000-PP-1.01-01](https://ugenie.io/hubfs/37910-Ugenie-1000x1000-PP-1.01-01.svg "37910-Ugenie-1000x1000-PP-1.01-01")](https://ugenie.io/) - Product - **Features** - [Acquisition](https://ugenie.io/membership-acquisition) - [Management](https://ugenie.io/membership-management-software) - 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[Engagement](https://ugenie.io/membership-engagement-software) - [Education](https://ugenie.io/member-learning-management-system) - [Monetisation](https://ugenie.io/member-monetisation) - Solution - [Associations](https://ugenie.io/association-management-software) - [Coaches](https://ugenie.io/coaching) - [Coliving](https://ugenie.io/coliving) - [Hospitality](https://ugenie.io/hospitality-software) - [Non-profits](https://ugenie.io/non-profit-membership-software) - [Professional Memberships](https://ugenie.io/corporate-membership-management) - [Success](https://ugenie.io/success) - [Resources](https://ugenie.io/blog) - [Login](https://ugenie.io/login) [Book a Demo](https://meetings.hubspot.com/ugenie-mt/ugenie-product-demo) [Community Tips](https://ugenie.io/blog/tag/community-tips) # Consider Automated Email Sequences for Follow Up | Ugenie | Community Tips by [Ugenie](https://ugenie.io/blog/author/ugenie) 1 min read October 25, 2021 Email automation sequences or workflows are predefined emails that a business sends to its customers or prospects to trigger particular actions.     This approach, commonly delivered via email marketing tools such as MailChimp, Mailerlite and HubSpot, can carry a range of benefits for your membership business.     ![](https://ugenie.io/hs-fs/hubfs/Imported_Blog_Media/c47405_3532a45c04d94c00bcaed3ce11db92e2~mv2.png?width=1410&height=1089&name=c47405_3532a45c04d94c00bcaed3ce11db92e2~mv2.png)         ### **Benefits of Email Automation Sequences**   - **Personalised rapport** with prospective members - **Nurturing leads** by using emails as points in a purchasing journey - Increasing **brand awareness** via conversations - **Saving time** to focus on other tasks of higher priority - **Segmenting mailing list** to target members with better communication If you are a community leader, or in the business of community, [book a demo](https://meetings.hubspot.com/susan-kabani?uuid=4f72594f-67d6-46ac-90a4-88b974bb29a8) today     ![Describe your image](https://f.hubspotusercontent20.net/hub/273774/hubfs/act3/images/sample-ctaact3v9.png?width=534&height=632&name=sample-ctaact3v9.png) #### Share this [Share on Twitter](https://twitter.com/share?url=https://ugenie.io/blog/consider-automated-email-sequences-for-follow-up&text=Consider%20Automated%20Email%20Sequences%20for%20Follow%20Up%20|%20Ugenie%20|%20Community%20Tips) [Share on Facebook](https://www.facebook.com/sharer/sharer.php?u=https://ugenie.io/blog/consider-automated-email-sequences-for-follow-up&t=Consider%20Automated%20Email%20Sequences%20for%20Follow%20Up%20|%20Ugenie%20|%20Community%20Tips) [Share on LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https://ugenie.io/blog/consider-automated-email-sequences-for-follow-up&t=Consider%20Automated%20Email%20Sequences%20for%20Follow%20Up%20|%20Ugenie%20|%20Community%20Tips) Previous story [← Community Leader SWOT Analysis - 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