When new members join your business or community, finding ways to provide free value may boost their loyalty to you and your retention rates.
Connecting members with each other, through events or introductions, is a popular free value method used by leaders of professional associations and networking groups. If your membership business is education-based, creating free resources and coupling them with external resources, indicates that you want to help your members solve problems. Also, 'special feature' pieces on your social media channels or website can be used to show that you value and appreciate your members. With whatever avenue you choose, it’s worth calculating the time and cost associated with providing free value and the likely return on investment in the long run.