There is no doubt that content is a much-needed element for online communities. Some view it as a social object that community members use to solve their problems.
But, it can become challenging to segment your content according to social media channels, audiences, topics and uses.
We have compiled a content scheduling template to help you bring your content ideas to life. Below are explanations of each heading to guide your use of the template.
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Ugenie - Community Leader Content Schedule (Template)
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Social Media Channels
Choose the most effective social media channels or platforms to distribute your content. By testing each platform, you will gain a clearer idea of where your target audiences reside. You do not need to be everywhere! After testing each platform, choose the channel where your ideal customer lives and remain focused on that.
Date & Time
Pick a date and time for your content to be distributed. Some content is seasonal. For example, a Christmas post to showcase personality will be more suitable for December.
‘Original’ refers to content that you have created from scratch. ‘Curated’ refers to content that you have created from other existing pieces of content. ‘Evergreen’ refers to content that remains relevant in all periods.
Be creative with your use of text, video, images, or other media formats.
Category & Topic
Allocate your piece of content to an overarching theme or category, together with a topic. This approach is beneficial for synergy with pillar pages on your website’s blog.
Using a research tool, decide on the most effective hashtags for engagement. Hashtags are useful when making sure that your content is being seen by the right people throughout the noisy world of social media.
Unique Value Proposition
On a micro-level, keep in mind what makes your piece of content unique. On a macro-level, refer to your business's unique selling point whilst prioritising content ideas.
Understand the purpose behind your content concerning your membership business’s primary goals and KPIs. Your content must either entertain, inspire, educate or convince. Target Audience