As a customer, it’s hard knowing which community to join, or what service to subscribe to, without the fullest picture. Due to this, ‘try-before-buy’ has emerged as an informational selling strategy. It’s about giving the prospect the most information, to make the best decision.
According to APS Fulfillment, ‘try-before-buy fulfillment’ aims to reduce the gap between the expectations, and realities, of a service.
Testing the ‘Try-Before-Buy’ Strategy
Offer free trials, if your business is web service-based
Allow the prospect to browse your community’s hub, for a limited period
Offer free events, to emphasise your community’s flavour
Respect the customer's journey to choice!
If you are a community leader, or in the business of community, try a Ugenie hub, for free, for 45 days.