--- title: Start Your Membership Business With Lower Prices | Ugenie | Community Tips description: In 5 Tips to Help You Put a Price on Your Community, we mention that implementing a founding member price is a great way to incentivise members to sign up early on. And throughout a membership business’s evolution, discounts, deals or free plans are other favourable approaches as noted in Establish the Right Membership Fees. So the strategy does work for some. According to Startup Loans, new membership businesses could even adopt penetration pricing, which is practiced by some startups! image: https://ugenie.io/hubfs/Imported_Blog_Media/file-Jul-14-2022-02-31-50-42-PM.png --- - [info@ugenie.io](mailto:info@ugenie.io) - [Become a Partner](https://lp.ugenie.io/partners) - [Contact](https://ugenie.io/contact) - [Login](https://ugenie.io/login) [![Ugenie Blue Logo](https://ugenie.io/hubfs/37910-Ugenie-1000x1000-PP-1.01-01.svg "Ugenie Blue Logo")](https://ugenie.io/) [![37910-Ugenie-1000x1000-PP-1.01-01](https://ugenie.io/hubfs/37910-Ugenie-1000x1000-PP-1.01-01.svg "37910-Ugenie-1000x1000-PP-1.01-01")](https://ugenie.io/) [![37910-Ugenie-1000x1000-PP-1.01-01](https://ugenie.io/hubfs/37910-Ugenie-1000x1000-PP-1.01-01.svg "37910-Ugenie-1000x1000-PP-1.01-01")](https://ugenie.io/) - Product - **Features** - [Acquisition](https://ugenie.io/membership-acquisition) - [Management](https://ugenie.io/membership-management-software) - [Engagement](https://ugenie.io/membership-engagement-software) - [Education](https://ugenie.io/member-learning-management-system) - [Monetisation](https://ugenie.io/member-monetisation) - Solution - [Associations](https://ugenie.io/association-management-software) - [Coaches](https://ugenie.io/coaching) - [Coliving](https://ugenie.io/coliving) - [Hospitality](https://ugenie.io/hospitality-software) - [Non-profits](https://ugenie.io/non-profit-membership-software) - [Professional Memberships](https://ugenie.io/corporate-membership-management) - [Success](https://ugenie.io/success) - [Resources](https://ugenie.io/blog) [Book a Demo](https://meetings.hubspot.com/ugenie-mt/ugenie-product-demo) [Book a Demo](https://meetings.hubspot.com/susan-kabani?uuid=4f72594f-67d6-46ac-90a4-88b974bb29a8) [Book a Demo](https://meetings.hubspot.com/ugenie-mt/ugenie-product-demo) More results - Product - **Features** - [Acquisition](https://ugenie.io/membership-acquisition) - [Management](https://ugenie.io/membership-management-software) - [Engagement](https://ugenie.io/membership-engagement-software) - [Education](https://ugenie.io/member-learning-management-system) - [Monetisation](https://ugenie.io/member-monetisation) - Solution - [Associations](https://ugenie.io/association-management-software) - [Coaches](https://ugenie.io/coaching) - [Coliving](https://ugenie.io/coliving) - [Hospitality](https://ugenie.io/hospitality-software) - [Non-profits](https://ugenie.io/non-profit-membership-software) - [Professional Memberships](https://ugenie.io/corporate-membership-management) - [Success](https://ugenie.io/success) - [Resources](https://ugenie.io/blog) - [Login](https://ugenie.io/login) [Book a Demo](https://meetings.hubspot.com/ugenie-mt/ugenie-product-demo) [Community Tips](https://ugenie.io/blog/tag/community-tips) # Start Your Membership Business With Lower Prices | Ugenie | Community Tips by [Ugenie](https://ugenie.io/blog/author/ugenie) 1 min read November 22, 2021 In [5 Tips to Help You Put a Price on Your Community](https://docs.google.com/document/d/1hEdkri43T8guwK30OEtp0mPP74eXd-P2/edit), we mention that implementing a founding member price is a great way to incentivise members to sign up early on.   And throughout a membership business’s evolution, discounts, deals or free plans are other favourable approaches as noted in [Establish the Right Membership Fees](https://www.ugenie.io/post/establish-the-right-membership-fees). [My Business LINCS Cafe](https://www.ugenie.io/post/my-business-lincs-caf%C3%A9), a successful digital networking group, started with a ‘pay-as-you-go’ model to create fans and offered a founders membership deal for a limited number of people thereafter.   ![](https://ugenie.io/hs-fs/hubfs/Imported_Blog_Media/c47405_11cd0d7475414cf0b2767b7e418fca1f~mv2.png?width=1410&height=1089&name=c47405_11cd0d7475414cf0b2767b7e418fca1f~mv2.png)       So the strategy does work for some. According to [Startup Loans](https://www.startuploans.co.uk/business-advice/9-pricing-strategies-every-small-business-should-know/), new membership businesses could even adopt [penetration pricing](https://www.startuploans.co.uk/business-advice/9-pricing-strategies-every-small-business-should-know/), which is practiced by some startups. Penetration pricing involves undercutting competition with temporarily relatively low prices to win market share. The strategy must be calculated correctly to avoid long-term losses!   If you are a community leader, or in the business of community, [book a demo](https://meetings.hubspot.com/susan-kabani?uuid=4f72594f-67d6-46ac-90a4-88b974bb29a8) today. ![Describe your image](https://f.hubspotusercontent20.net/hub/273774/hubfs/act3/images/sample-ctaact3v9.png?width=534&height=632&name=sample-ctaact3v9.png) #### Share this [Share on Twitter](https://twitter.com/share?url=https://ugenie.io/blog/start-your-membership-business-with-lower-prices&text=Start%20Your%20Membership%20Business%20With%20Lower%20Prices%20|%20Ugenie%20|%20Community%20Tips) [Share on Facebook](https://www.facebook.com/sharer/sharer.php?u=https://ugenie.io/blog/start-your-membership-business-with-lower-prices&t=Start%20Your%20Membership%20Business%20With%20Lower%20Prices%20|%20Ugenie%20|%20Community%20Tips) [Share on LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https://ugenie.io/blog/start-your-membership-business-with-lower-prices&t=Start%20Your%20Membership%20Business%20With%20Lower%20Prices%20|%20Ugenie%20|%20Community%20Tips) Previous story [← Marketing for Your Ideal Client: Are You Doing it Right?](https://ugenie.io/blog/marketing-for-your-ideal-client-are-you-doing-it-right) Next story [How to Change Your Hub's Management Functions →](https://ugenie.io/blog/how-to-change-your-hub-s-management-functions) ### You May Also Like These Related Stories [Membership Pricing: How Much Should I Charge?](https://ugenie.io/blog/membership-pricing-how-much-should-i-charge) ![](https://ugenie.io/hubfs/Imported_Blog_Media/file-Jul-14-2022-02-31-43-57-PM.png) [Community Tips](https://ugenie.io/blog/tag/community-tips) #### Membership Pricing: How Much Should I Charge? June 6, 2022 5 min read [Ensure Your Business Is Compliant With GDPR | Ugenie | Community Tips](https://ugenie.io/blog/ensure-your-business-is-compliant-with-gdpr) ![](https://ugenie.io/hubfs/Imported_Blog_Media/file-Jul-14-2022-02-24-13-38-PM.png) [Community Tips](https://ugenie.io/blog/tag/community-tips) #### Ensure Your Business Is Compliant With GDPR | Ugenie | Community Tips September 6, 2021 1 min read [The Benefits and Drawbacks of a Membership Business Model](https://ugenie.io/blog/the-benefits-and-drawbacks-of-a-membership-business-model) ![](https://ugenie.io/hubfs/Imported_Blog_Media/file-Jul-14-2022-02-24-05-78-PM.png) #### The Benefits and Drawbacks of a Membership Business Model August 20, 2021 4 min read [![37910-Ugenie-1000x1000-PP-1.01-01](https://ugenie.io/hubfs/37910-Ugenie-1000x1000-PP-1.01-01.svg "37910-Ugenie-1000x1000-PP-1.01-01")](https://ugenie.io) #### Hassle-free community management Use Cases - [Associations & chambers](https://ugenie.io/association-management-software) - [Co-living](https://ugenie.io/coliving) - [Hospitality](https://ugenie.io/hospitality-software) - [Coaching & Training](https://ugenie.io/coaching) - [Non-profits & Charities](https://ugenie.io/non-profit-membership-software) Features - [Acquisition](https://ugenie.io/membership-acquisition) - [Management](https://ugenie.io/membership-management-software) - [Engagement](https://ugenie.io/membership-engagement-software) - [Education](https://ugenie.io/member-learning-management-system) - [Monetisation](https://ugenie.io/member-monetisation) Company - [In the press](https://ugenie.io/in-the-press) - [Privacy Policy](https://ugenie.io/privacy-policy) - [Become a Partner](https://lp.ugenie.io/partners) Copyright © 2025 Ugenie Ltd ![](https://secure.leadforensics.com/265715.png) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Ugenie", "url" : "https://ugenie.io/blog/author/ugenie" }, "dateModified" : "2025-02-28T18:00:25.648Z", "datePublished" : "2021-11-22T00:00:00.000Z", "headline" : "Start Your Membership Business With Lower Prices | Ugenie | Community Tips", "image" : [ "https://ugenie.io/hubfs/Imported_Blog_Media/file-Jul-14-2022-02-31-50-42-PM.png" ], "mainEntityOfPage" : { "@id" : "https://ugenie.io/blog/start-your-membership-business-with-lower-prices", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://ugenie.io/hubfs/37910-Ugenie-1000x1000-PP-1.01-01.svg" } } } ```