We don’t know about you, but we sometimes get overwhelmed by the sheer amount of content about social media engagement that can be found on the internet these days. There are so many people with so many tips, tricks and opinions - finding the right content that is actually helpful for your business can often take up more time than actually reading and applying it. Often we end up don’t going there at all and just continue being frustrated with a lack of customer engagement or spend a lot of money for someone else to do it all for us.
To help you (and us really), we thought we’d do the work, so we went ahead and picked out the 5 most read articles about customer engagement and listed them below – with a short blurb of what they’re about so you can choose the ones most suitable for you and your business.
Susan Moeller, Senior Marketing Manager at the platform BuzzSumo, put together this brilliant and incredibly helpful data-driven marketing article. In it she talks about how they looked at 777 million Facebook posts (just a few then right?!) to find the most engaging pages, brands, and videos for 2018. She then goes on to reveal their findings and gives you some actionable steps to gather insights based on those findings for your business.
They’ve done a lot of work and the results are all there for you to see - for Free.
Ankit Main, founder of the successful platform websitetipstricks.com takes us through the world of Marketing Automation beyond the usual email marketing sequences or automated social media sharing, right to what he believes it can do for any business: significantly increase CVL (Customer Lifetime Value). By the end he will have you convinced that it is indeed one of the best marketing strategies to drive engagement and meet customers at all the multiple touchpoints.
He talks in depth about what Marketing Automation does and then leaves you with a brilliant list of the best softwares out there. A Must Read!
From the basic questions like ‘What is social media engagement’ to how you can increase it, the 5 best social media engagement tools out there and ways to measure it all, Tony Tran covers what can seem like a daunting subject in a reasonably short read on Hootsuite, leaving you equipped to tackle the world of Social Media successfully.
A no brainer for anyone who wants to increase their business’ social media engagement across all the various platforms.
This one was certainly one of our favourites (though we could say that about all of them of course 😉). Neil Patel, founder of neilpatel.com, a successful online marketing business, does the best kind of information sharing: He lets us learn from his mistakes. After spending $400,000 on Facebook advertising and not ending up with the desired outcomes, he went looking for other solutions (as you can imagine) and found 17 of them! He shares his story in a humorous way and then explains in detail how anyone can increase their engagement by spending little to no money. We are certainly along for that ride!
Last but certainly not least is this amazing piece by Julia Bramble, an ex-forensic scientist, social media strategist, speaker and trainer. With the human as the focus behind her research she writes a brilliant article for www.socialmediaexaminer.com, on how to increase organic visibility in the Facebook news Feed, discusses what types of posts and content works for people and gives practical tools on how to get your head around where your business is at and how you can grow from there.
A great read for anyone who wants to see their engagement grow organically.
We hope these articles have helped you – not only to shorten the search for good and helpful content, but with practical next steps for your business’ social media engagement. If you have further questions or just need that little bit of extra help, why don’t you come take our unique engagement quiz with customised FREE advice for you and your business.
Click HERE to take the quiz now – it won’t take more than 5 minutes and our team will help you take things forward for you and your business.
Thanks for reading!
We’d love to hear what you think and how the above articles have helped you if at all, or if there is anything in particular you’d like us to write about - Leave us a comment or get in touch!